WSSN Stories

By Tanu Henry and Maxim Elramsisy | California Black Media

Gloria Molina, the first Latina to serve become a member of the California Assembly and on the first to serve on the L.A. City Council and the L.A. County Board of Supervisors has died of terminal cancer. She was 74.

“It is with heavy hearts our family announces Gloria’s passing this evening,” said Molina’s daughter Valentina Martinez in a statement. “She passed away at her home in Mt. Washington, surrounded by family.

L.A. Mayor Karen Bass paid tribute to Molina.

“Gloria Molina was a force for unapologetic good and transformational change in Los Angeles,” wrote Bass in a statement. “As an organizer, a City Councilwoman, a County Supervisor and State Assemblywoman, Supervisor Molina advocated for those who did not have a voice in government through her pioneering environmental justice work, her role as a fiscal watchdog, and her advocacy for public health.

Bass said Molina “shaped Los Angeles in a lasting way while paving the way for future generations of leaders.”

“As the first woman mayor of Los Angeles, I know I stand on Supervisor Molina’s shoulders,” Bass acknowledged.

By Lou K Coleman

“The appointed time has grown very short” [1 Corinthians 7:29]. The time is fulfilled, and the Kingdom of God has come near; repent and believe in the good news.” Search out and examine your ways and turn back to the Lord.” [Lamentations 3:40] for the Spirit and the Bride say, “Come!” And let him who hears say, “Come!” And let him who thirsts come. Whoever desires, let him take the water of life freely.” [Revelation 22:17].

Understand, no one, absolutely no one is excluded. All need repentance. And the need is urgent. Jesus said, “Unless you repent, you will all likewise perish. Jesus, the Son of God, is warning people of the judgment to come, and offering escape if we will repent. If we will not repent, Jesus has one word for us, “Woe, to you” [Matthew 11:21].

Listen to this sampling of the Bible’s descriptions of your lifespan: “a breath” [Job 7:7]; “a few handbreadths” [Psalm 39:5]; “grass” that lasts a day [Psalm 90:5–6]; “smoke” [Psalm 102:3]; “a passing shadow” [Psalm 144:4]; “a [vanishing] mist” [James 4:14]. You do not know whether your soul will be required of you tonight [Luke 12:20] or whether you will live to see it next year [James 4:13–14]. Be ready, for the Son of Man is coming at an hour we do not expect. [Matthew 24:44; Matthew 25:13].

Christ is reminding us that He is about to return and render judgment and recompense. [Acts 17:30-31]. “Come now, and let us reason together,” says the Lord, “Though your sins are as scarlet, they will be as white as snow; though they are red like crimson, they will be like wool.” [Isaiah 1:18].

Jesus is here holding out His hand to any and all who will turn from their sin and trust in Him. Remember according to the Bible, the appointed time has drawn very short. We never know how long we have to live. That’s the reason the Bible says, “Prepare to meet your God” [Amos 4:12]. Be ready at all times. “Be ready, for the Son of Man is coming at an hour you do not expect” [Matthew 24:44]. Are you ready?

Redeem the time. The days are evil, life is very brief, the time is urgent. Don’t waste it. There is going to be a Judgment in which every word that you’ve ever spoken, every thought you’ve ever had, every moral choice you ever faced, everything you’ve ever done will be accountable at the Judgment. And if you have not repented and given your life to the Lord, Jesus will say to you, “Depart from Me, you cursed; I never knew you” [see Matthew 7:23; 25:41]. Why because you didn’t receive Jesus Christ into your heart as Lord and Savior when you had a chance.

Time is too short for indecision and vacillation. Time calls for immediate action. God is whispering to you, come to Christ. Now is the acceptable time. Now is the day of Salvation. Do not delay!

The Lord is giving you a window of opportunity to get right with Him, because soon the “Lawless One” [The Anti-Christ] will make himself known and the world will spin into a type of chaos that will not be compared to anything we have ever seen. Prepare, and get under the Almighty Wings. Move through the open window of opportunity that God has given you to REPENT.

You’ve Been Warned! Repent for the Kingdom of God is Near! If you do not, Woe unto you!

By Edward Henderson | California Black Media

On May 11, the Essie Justice Group (Essie), along with Bay Area leaders, community organizations, and advocates gathered at the Alameda County Superior Courthouse in Oakland to call attention to the damage inflicted on families and communities by the mass incarceration of Black women over generations. The event was part of the annual National Bail Out Campaign (NBO), #FreeBlackMamas.

The NBO #FreeBlackMamas campaign raises awareness about the human and financial costs of incarceration. The press conference focused on the voices and experiences of Black women, who have been disproportionately affected by mass incarceration. This is especially significant given that the number of women in prison has been growing at twice the rate of men in recent decades, with 80% of women in jail being mothers.

Essie is the nation’s leading advocacy organization for women with incarcerated loved ones taking on the injustices created by mass incarceration. They focus on organizing women who have loved ones in prison, including one in four women and one in two Black women in the US. Founded by Gina Clayton-Johnson in May 2014, Essie is a community of Black-led, Black-centered, multicultural organizers with a membership body of mothers, daughters, grandmothers, siblings, and partners of incarcerated people.

Since 2017, Essie has led Black Mama’s Bail Outs in California in the weeks leading up to Mother’s Day. To date, they have posted bond for 13 Black women totaling of $1.9 million. This year, in collaboration with the National Bail Out collective, two Black mothers and caregivers (one in Alameda County and one in Los Angeles County) will be released on bond so they can spend Mother’s Day with their children and families.

Betty McKay, a member of Essie and a formerly incarcerated woman, hosted the event. She set the tone of the gathering by introducing the speakers, sharing her personal story, and leading the audience in the Essie chant ‘We come for ours, and when we come, we win.’

“I hold these bailouts close to my heart because I know what it means to be caged,” said McKay. “We believe in a future where our loved ones are free. What I know to be true, is that we are here because we are still buying our folks freedom, just like slavery days. Mass incarceration is the new slavery. We will continue to buy freedom until we abolish mass incarceration.”

Gina Clayton-Johnson, Executive Director of Essie, spoke passionately about the organization’s mission and shared some of the innovative ways Essie is changing bailout culture. For women who have lower incomes, affording bail is impossible when the median bail amount in California is $50,000, five times the national average. Under her watch, 473 mothers and care givers have been freed nationwide.

“We don’t allow the bail industry to see not one penny of this money that we raise,” said Clayton-Johnson. “We don’t get the discounted rate; we don’t get to pay the 10% that the bail industry lets you pay and then go into debt with them. We raise all the money, give it to the court to buy the person’s freedom. Once that case is disposed of, we get that money back so we can continue to bail out more Black women.”

Clayton-Johnson highlighted the fact that when Back women are released from prison, they can provide support to others who have been victims of the prison industrial complex.

“There are tens of thousands of people who come home from jails and prisons every single week. Where do you think they go? When people come home from prison they are most likely coming home to the arms of a Black woman. What we are here to say is free Black mamas and to remind you that Black women are the blueprint for re-entry.”

Assemblymember Mia Bonta (D-Oakland) spoke about her commitment to the cause of freeing Black women.

“I am making sure our public defenders get funded. When we have a system that puts five dollars to the district attorney’s office and one dollar to the public defender’s office, that is broken,” she said. “Black mamas are going to jail because we’re criminalizing poverty. We need to ensure we are actually building pathways to work and rehousing when our mamas come back to us, when our brothers and sisters come back to us, they do not have any doubt they have a home to go to and can immediately provide for her family.”

Shaundrika Price, a beneficiary of an Essie bond and services, testified about how Essie has impacted her life. A mother of five children, Price was imprisoned, and her bail was set at $200,000. Unable to pay, Price remained in Lynwood Women’s Jail in Los Angeles for months as her trial continued to be pushed back.

“Every person I got to know at the women’s jail had mental health needs and trauma like I did,” said Price. “What people don’t understand is that many of us locked up in the system have not been convicted of a crime. Locking women and Black mamas up is not the answer.”

Brendon Woods, a public defender from Alameda County, was the last speaker. He gave a passionate speech about the injustices surrounding the bail industry.

“This criminal justice system is hellbent on caging Black mamas because they cannot afford to post their bail,” said Woods. “This has nothing to do with public safety. This is about wealth, a system built on money, power, privilege, and White supremacy.”

“California itself holds about 40,000 people a year in a cage and they haven’t been convicted of a crime,” Woods continued. “They are presumed innocent, and they are caged. What this means is that people cannot afford to buy their freedom, or they are coerced into a plea deal for their freedom. It should not be that way.”

For more information or to donate, visit the National Bailout Campaign.

LOS ANGELES, CA— Dre’lentless Productions CEO and Filmmaker Andre K. Jefferson is offering audiences a first look at his latest dramatic short film, ‘Heartbeat,’ during Mental Health Awareness Month. Heartbeat will premiere on Saturday, May 20, 2023, at Succulent Studios, 11120 Scott Avenue, South Gate, California hosted by Actor Marcus Paulk from the UPN sitcom Moesha.

The film stars Andre K. Jefferson as Pierre who is the writer, director, and producer of the film. The film actors also include Monica Davis as Benecia, Quentari Walker as Kadaar, Conisha Wade as Nurse Vera, Tristian Bobo as child Benecia, and Ahmir K. Jefferson as child Pierre. A live Q&A with the film’s producer and cast will immediately follow the film’s screening.

The film shines light on the complexity of mental health, the value of suicide prevention, and the power of second chances. Heartbeat is filled with messages of hope and survival while providing an inside look into the mind of a person’s mental health fight. “As we observe Mental Health Awareness Month, I am proud to bring important dialogue around this subject that affects everyone. This event will serve as a community-driven and solution base intervention to remove the stigmas around mental health, provide awareness, and lower suicide rates, says Jefferson.”

In conjunction with the film premiere, this event will include a panel of mental health professionals who will answer questions about mental health and provide insight on the topic.

To celebrate the film premiere, This is My Brave, KBLA 1580 AM Talk Radio, Los Angeles County Take Action for Mental Health, and African Communities Public Health Coalition have partnered with Dre’lentless Productions CEO and Filmmaker Andre K. Jefferson to present this event.

Vendors onsite include Heirborne, The Los Angeles County Department of Mental Health, West Shores Realty, Our Community, Sucre’ Couture, KBLA 1580 AM Talk Radio, 102.3 FM KJLH Radio, and performances by This Is My Brave.

Heartbeat Memorial Wall: Upload a photo of your loved one who was lost to suicide at www.heartbeatfilmevent.com.

The event is free and open to the public with advanced registration. Registration is strongly encouraged. To register visit www.heartbeatfilmevent.com. Connect on Instagram at www.instagram.com/heartbeatthefilm.

By Maxim Elramsisy | California Black Media

Rae Benjamin, a Los Angeles resident and writer for the Netflix series “The Witcher,” is among more than 11,000 members of the Writers Guild of America (WGA) participating in a strike that has disrupted film and television production.

For almost a week now, writers have been picketing major studios in Los Angeles and New York City, after failing to reach a new contract agreement with the Alliance of Motion Picture and Television Producers (AMPTP).

The writers’ contracts expired on May 1 and negotiations with the Film and Motion Picture Association (FMPA) have not resulted in an agreement.

“For me, streaming residuals are really important,” stated Benjamin, one of the few Black writers in the union.

“Whenever they re-air an episode television writers would get a check based upon that,” she explained. “When network shows were the only options, content was constantly re-aired, and it really rewarded people who worked on a popular show. You could be making money from that show, years and years later, because it’s in syndication.”

Benjamin says the compensation structure is different for streaming companies like Netflix.

“They refuse to release data on how many people actually watch your shows, even though it’s easy to do. Because they’re refusing to do that we could not get accurately paid for our work. We can’t get paid the residuals and streaming that we’re owed,” she said.

In the past decade, streaming platforms, particularly Netflix, have disrupted the traditional cable television model by producing new shows with shorter seasons in an effort to attract new subscribers.

Last week, the AMPTP offered annual salary increases for writers and made other concessions, but the WGA has yet to respond to the proposal.

“When you see what was put on the table, and then you see that the producers negated most things, even proposals such as making sure that we’ll have jobs and not robots take our jobs, and there’s no proposal for that No. counter for that,” said Benjamin. “It’s a little scary to think that, hey, there’s an AI that might be able to write your entire show, and no one seems to be fretted about that at all.”

In a statement, AMPTP acknowledged that the emergence of Artificial Intelligence technology “requires a lot more discussion.”

“AI raises hard, important creative and legal questions for everyone. For example, writers want to be able to use this technology as part of their creative process, without changing how credits are determined, which is complicated given AI material can’t be copyrighted, the statement reads.

WGA’s proposal stipulated, “AI can’t write or rewrite literary material, can’t be used as source material; and MBA (Minimum Basic Agreement) covered material can’t be used to train AI.” AMPTP rejected the offer and countered with an offer of “annual meetings to discuss advancements in technology.”

AMPTP did not make a counteroffer regarding proposals about duration of employment, which the writers say is too short and akin to freelance work.

“On network shows we would typically be employed for a long time, because there were more episodes. It would be 20 to 30 episodes of the show, which means you were employed 40 to 45 weeks out of the year,” said Benjamin. “We would just take a break in between seasons and come back. So being a writer was a very stable career. Now, because of extremely short orders of streaming shows, it’s become more unstable. Worse than that, these companies don’t want to hire people for a reasonable amount of time to complete a show.”

Benjamin says showrunners and show creators cut corners by hiring writers for a short time then build on their work with rewrites and edits.

“The actual writers get a job for two weeks, which is very little pay,” she said. “I think it also disproportionately affects Black creatives, because a lot of times they’ll hire us to do the cheapest amount of labor.”

West Hills-based writer Sid Quashie told the Los Angeles times he made $250,000 for a script he sold to Walt Disney Studios in 2003. Sixteen years later in 2019, when he sold a script to Netflix, he made under $100,000.

In 2007, the WGA went on a 100-day strike that cost the city of Los Angeles an estimated $2.1 billion and countless jobs as all corners of the industry and others adjacent to it were impacted.

Only one week into the 2023 strike, there are already casualties.  Late night shows were canceled abruptly. Daily shows stopped. Productions for all shows are tenuous, with many on pause.

Gov. Gavin Newsom and Mayor Karen Bass, who have received support from both sides of the dispute, have expressed their concerns and are advocating for a resolution.

Newsom said Tuesday at the Milken Institute Global Conference that the work stoppage “has profound consequences direct and indirect. Every single one of us will be impacted by this, and we’re very concerned about what is going on because both sides are dug in. The stakes are high.”

“Los Angeles relies on a strong entertainment industry that is the envy of the world while putting Angelenos to work in good middle class jobs. I encourage all sides to come together around an agreement that protects our signature industry and the families it supports,” Mayor Bass said.

In the short term, streaming platforms with more scripts banked may have an advantage, as they can continue their productions. Daily and weekly cable shows are at the greatest risk. During the last writer strikes, the producers turned to unscripted content, leading the creation of the reality show Cops and even The Celebrity Apprentice.

The Directors Guild and Screen Actors Guild are also in negotiations, with contracts set to expire at the end of June.

By Lou K Coleman

Then suddenly, after all the warnings, a day will dawn that will start like any other day, but before that day is over, you will be face to face with God. Are you ready for that day? For, in one day, in one hour, God’s judgment will fall. [Revelation 18:8, 10, 17, 19].

For many people this will be the saddest day ever because they did not prepare themselves for this day. They did not repent, were not baptized, and did not accept Jesus as their personal savior. They will be likened to the “Five Foolish Virgins” of [Matthew 25:1-10] that failed to prepare their lamps before the Bridegroom came and missed out on the wedding feast. What Tragedy! The smoke of their torment ascendeth up for ever and ever. And they have no rest day nor night. [Revelation 14:11].

Listen, as God through Pilate gave Israel one last chance before consigning the nation to perpetual judgment. [John 19:8-16] He is giving you one last chance to repent.  The parable’s lesson in [Luke chapter 13] is that mercy and grace are available to all who will come to Christ IN TIME. Because eventually time runs out. [Hebrews 9:27]. This message is an urgent call for you to use the second chance wisely.

Understand that it is only the forbearance of God that stands between you and eternal damnation. You are living on borrowed time. Opportunity to repent does not last forever. For He said to the vineyard-keeper, “Behold, for three years I have come looking for fruit on this fig tree without finding any. Cut it down! [Luke 13:7].

I want you to know that in life there are windows of opportunity. Once those windows close, opportunities are gone.  God’s patience won’t last forever.  The window is closing. The opportunity is passing. Seek the Lord while He may be found. Call on Him while He is near. Let the wicked forsake his way, the unrighteous man his thought, let him return to the Lord and He will have compassion on him, and to our God, for He will abundantly pardon.” [Isaiah 55:6-7].

Consider today with some urgency your eternal life. Tomorrow is not promised. Learn the lesson of the Ten Virgins [Matthew 25:1]. The Foolish were not in the bridal procession and they hadn’t been in the closed-door celebration. Why will you die? Repent and live! Give, your life to Jesus NOW! Don’t delay! For I declares says the Sovereign Lord, I take no pleasure in the death of anyone. [Ezekiel 18:30].

I tell you; your whole life is about to change. Get under the Almighty wings for cover. For NOW, is the Appointed Time. NOW is the Day of Salvation! [2 Corinthians 6:2]. Do not wait! Do not postpone the matter any longer! “Seek ye the Lord while He may be found; call ye upon Him while He is near” [Isaiah 55:6].

Repent and Live! The clock is ticking down from God’s Two-Minute Warning and the window to change is closing. Don’t be another Belshazzar who waited until it was too late! Only if he’d repented, God probably would have spared his life. God spared the King of Nineveh, which had 40 days till destruction; God spared King Manasseh who had done the most terrible things of anyone in the Old Testament! But Belshazzar went on in arrogance with his charade and died that night. [Daniel 5:1-30]. Don’t you do it! Repent and live! For the judgment of God is serious business.

We’ve Been Warned! – 10, 9, 8, 7, 6, 5, 4, 3, 2…!

By Tanu Henry and Edward Henderson | California Black Media

Last week was Black Health Advocacy Week and Secretary of State Dr. Shirley Weber delivered the keynote speech at the California Black Health Network’s (CBHN) 40th anniversary celebration in Sacramento.

“When you talk about health issues and the challenge of health, we are a large portion of that issue. So, it becomes important that we raise our voice and don’t just be quiet when these things happen because they have impact on the future,” said Weber at the event.

CBHN is an organization that is dedicated to “advancing health equity for Black and Brown communities” in California.

Last month, Assemblymember Dr. Akilah Weber (D-La Mesa) introduced Assembly Resolution (ACR) 53 to establish last week as Black Health Advocacy week.

“This measure would recognize May 1, 2023, to May 5, 2023, inclusive, and every first week of May thereafter, as Black Health Equity Advocacy Week, and commend the California Black Health Network and other organizations throughout the state for their efforts to improve the health, well-being, and life expectancy of Black Californians,” the resolution language reads.

By Lou K Coleman

Wake up! Watchmen’s are sending out the warnings and blowing shofars. America is in trouble. What we’re seeing in America is the death of morality. What we’re seeing in America is the death of biblical standards. Morality and biblical commitment are fading in our nation and fading before our very eyes and God is not pleased. America is caught in the doomsday cycle. We are a dying nation in a world of dying nations and dying people.

And in [Isaiah chapter 5], it is showing us what to expect, giving us a truest picture, a divine insight to understand what’s going on in our country, a model of glorious beginnings and disastrous endings, a model of apostasy, a model of decline, a model of starting with the glorious truth of God and ending up in the judgment of God. Wake up! Being oblivious of the obvious will cause you to lose your life.

In [1 Corinthians chapter 10], the apostle Paul said that the Old Testament was written to give us examples. There was a people given everything by God to assure a glorious future. But they, too, followed the same cycle and ended up in tragic judgment.

I tell you, this nation is in the throes of its death. We’re going down, and it’s not political and economic; and it’s not partisan; it’s the rise of sin – defiant sin and the disregard for God’s Word that is taking us down. Wake up!

For He says in [Proverbs 1:24-31] “Because I called and you refused, I stretched out My hand and no one paid attention and you neglected all My counsel and did not want my reproof, I will even laugh at your calamity, I will mock when your dread comes. When your dread comes like a storm and your calamity comes on like a whirlwind, when distress and anguish come on you, you will call on Me, but I will not answer, you will seek Me diligently, but you shall not find Me because you hated knowledge and did not choose the fear of the Lord. You shall eat of the fruit of you own way and be satiated with your own desires.”

Listen, there is always an outpouring, and it is called mercy before trouble comes. I believe and I’m trembling as I’m saying this that we’re entering in a season where God is asking us to take this time seriously because time is running out. Don’t wait until its too late because the sirens are getting louder and louder. Doomsday is around the corner and Christ is soon to return. The situation in the world has become so unstable that catastrophe could happen at any moment.

It’s “Two Minutes Till Midnight” [1 Peter 4:7-11]. Repent and give your life to Jesus NOW! Don’t wait until it’s too late! The Bible urges us to have a sense of urgency, and it describes the suddenness of end-time catastrophes. prophecies that warn of how quickly disaster can [and will] come in the end times. Read it for yourself [Isaiah 5:26; Jeremiah 4:20; 6:26; Isaiah 30:13; 1 Thessalonians 5:3]. And as [Matthew 24:22] reveals, without divine intervention, a coming time of war and destruction would destroy all human life. What are your waiting for? Give your life to Christ today! Because not only are we warned from the Word of God, but “Scientists even revealed on Tuesday, January 24th, 2023, that the “Doomsday Clock” has been moved up to 90 seconds before midnight — the closest humanity has ever been to Armageddon. Before 2020, the closest the hand was set to midnight was two minutes. The Doomsday Clock serves as a warning, according to man, of how close the world is to self-annihilation caused by human activity. Midnight is considered the end of all human life.”

Rachel Bronson, the president of The Bulletin of the Atomic Scientists, who unveiled this year’s Doomsday Clock set at 100 seconds to midnight, said “It is the first time the measurement was released in seconds, indicating that the “current environment is profoundly unstable and URGENT ACTION and IMMEDIATE engagement is required by all.”

Also, in the press conference for this year’s Doomsday Clock, former California Governor Jerry Brown likened the scientists’ warning to “VOICES OF THE PROPHETS OF DOOM.” He said that “speaking of danger and destruction is never very easy—if you speak the truth, people will not want to listen, because it’s too awful.” He went on to say that the prophets of old, like Isaiah and Jeremiah, were ignored as well. And as well all know, the warnings of the Old Testament prophets were not just for their time. They also apply to our time [Isaiah 30:8; Daniel 12:9; Habakkuk 2:2-3].

Listen, everything is aligning closely with many prophesied signs of the end times found in the Bible. So how should you respond?. The Bible urges to have a sense of urgency. It describes the suddenness of end-time catastrophes.

The enemy nations will come “from the end of the earth; surely they shall come with speed, swiftly” [Isaiah 5:26], causing great destruction [Jeremiah 4:20; 6:26]. Setting them ablaze, says the Lord of hosts, so that it will leave them neither root nor branch. But for you who fear my name, the sun of righteousness shall rise with healing in its wings. You shall go out leaping like calves from the stall. And you shall tread down the wicked, for they will be ashes under the soles of your feet, on the day when I act, says the Lord of hosts [Malachi 4:1–3, 5].

So, whatcha gonna do? For this is the day of redemption. This is the day of opportunity. This is the day to bear the fruit of repentance. This is the day to be saved from destruction. Whatcha gonna do?

“When you tell them all this, they will not listen to you; when you call to them, they will not answer. [Jeremiah 7:27].

And just as I had called and they would not listen, so when they call, I will not listen, says the LORD of Hosts. [Zechariah 7:13].

The people missed the opportunity to be saved from both earthly and eternal destruction. [Luke 19:41-44]. Tragedy!

By Anna Lee Mraz | Special to California Black Media Partners

The fifth of May, Cinco de Mayo, is a holiday that celebrates the Battle of Puebla, which took place in 1862 near the Mexican city of Puebla. On this day, the Mexican army, led by General Ignacio Zaragoza, defeated the French in their attempt to take over the country.

While this date is not widely celebrated in Mexico, except for perhaps in Puebla itself, it has become a popular holiday in the United States.

It’s a common misconception that Cinco de Mayo celebrates Mexico’s independence. In fact, Mexico’s Independence Day is celebrated on September 16th.

In 1867, five years after the Mexican army’s victory over the French forces at Puebla, the triumph was first celebrated in the United States, in Texas where General Zaragoza was born. Later in 1930, the Mexican consulate in Los Angeles held an official celebration that helped establish the identity of the Mexican and Latin American community in the United States.

During the 1960s and 1970s, the celebration of Cinco de Mayo gained popularity in the United States due to the efforts of the Chicano movement. This movement fought for the civil and human rights of Mexican Americans and played an important role in structuring the Civil Rights Act of 1964.

Celebrating Cinco de Mayo became a way for the Mexican American community to assert their identity and say “We, Mexicans, are here. This is us. We speak Spanish and this is how we celebrate.”

In 1980, as the Chicano movement was gaining momentum, U.S. beer companies began to market Cinco de Mayo through advertising campaigns that encouraged the community to celebrate their identity by consuming their products.

Subsequently, other companies followed suit giving a twist to the meaning of the celebration and redefining it as a celebration of Mexican culture in the United States. As a result, while Cinco de Mayo is now widely celebrated, many people who participate in the festivities are unaware of its origins.

Cinco de Mayo has evolved to become not only a celebration of Mexican culture but also a symbol of the struggle and unity of all oppressed migrant and Latino communities.

This date is typically celebrated with large festivities that feature Mexican music, traditions, art, food, and beverages.

Rubén Ábrica, mayor of East Palo Alto, pointed out in an interview with Peninsula 360 Press that during the celebrations of Cinco de Mayo “people of Mexican descent celebrate their contributions to the American society and join Latino communities affirming their culture, history, and aspirations for justice and equity for the Latinx community and for the people of the United States and around the world.”

Ábrica acknowledged that the celebration of Cinco de Mayo in East Palo Alto retains its historical significance by inspiring the community to stand up for their rights and fight “against racist oppression and inequality. These issues have caused suffering for many people, particularly those who are people of color and other vulnerable groups.

The Cinco de Mayo holiday provides an opportunity to explore themes of freedom, culture, and identity. By challenging stereotypes and rejecting one-dimensional representations of Mexican culture: tropes like Sombreros, Burros, and Huaraches.

Undoubtedly, the celebration of Cinco de Mayo has deeper roots than being a celebration where Mexican music is played, it must be more than an excuse to drink Tequila or Mezcal (but who needs one, right?), or a marketing strategy for beer companies, and where typical food is consumed.

There is more than one good reason to celebrate Cinco de Mayo this year. Acknowledging the value and importance of Mexican Heritage and learning about the rich history of Mexican people in the United States is a worthy endeavor.

Karina Alvarado from Peninsula 360 Press provided information for this article.

This California Black Media report was supported in whole or in part by funding provided by the State of California, administered by the California State Library.