I AM NOT A LABEL. I AM MY OWN BRAND

By Naomi K. Bonman

In today’s society, people, especially the media and the government, put labels on people. On job applications they want you to “label” yourself by putting what ethnicity you are, when it shouldn’t matter what color you are but what should matter is how well you do your job. Because we have become so accustomed to labels, we label ourselves. People will say, “Oh, I’m a Black such and such because society say’s so.” 

The BRANDED COLLECTION by Sophisticated Relations was created to erase the stigma behind labels. We want people to know that they are their own BRAND by simply being themselves. The way you carry yourself, your personality, that is your overall BRAND. If you’ve been through hell and back, but now you have made a name for yourself and you are an inspiration for your community, then your BRAND can be that you are a ‘Strong, determined, and successful Black/Latino Woman/Man.’

So without further due, I introduce you to the first batch of the BRANDED.YOU collection. View more photos of the collection below or buy it at www.sophisticatedrelations.com/shop.

Author: Naomi K. Bonman

Naomi K. Bonman is a Digital Content Curator, Journalist, Marketing Manager, and Editor. She is the editor of the westside Story Newspaper. She is also the Founder and CEO of Awakened Lounge (www.theawakenedlounge.com)