California Black Freedom Fund Hosts Panel Discussions in Oakland

By Tanu Henry and Maxim Elramsisy | California Black Media

On February 28 in Oakland, the California Black Freedom Fund (CBFF) hosted an event titled “Strengthening Democracy and Building Black Futures” followed by a reception for guests who attended.

The event included two panel discussions centered around the need for philanthropy to commit resources to building and sustaining a just, racially diverse, equitable and inclusive civil society.

“Civil society is the basis upon which you have a democracy, and civil society needs to be informed. It needs to be about achieving something. It needs to reflect the broader society,” said Angela Glover Blackwell, Founder in Residence, Policy Link, who presented during one of the panel discussions.

CBFF is a “five-year, $100 million initiative to ensure that Black power-building and movement-based organizations have the sustained investments and resources they need to eradicate systemic and institutional racism,” according to the organization’s website.

In April 2022, CBFF named Marc Philpart its Executive Director, a leader with broad experience in social advocacy working with grassroots and community organizations.

Panelists at the event included Blackwell; author Steve Phillips (Brown Is the New White); Lateefah Simon (president of the Meadow Fund); James Herard (Executive Director of Lift Up Contra Costa); Councilwoman Tamisha Torres-Walker (District 1 Antioch City Council); Kavon Ward (CEO/Founder of Where Is My Land); and James Woodson (Executive Director of California Black Power Network.

In Historic Los Angeles Ceremony, Malia M. Cohen Sworn in as Top State Accountant

By Tanu Henry and Maxim Elramsisy | California Black Media

It was a history-making moment as Malia M. Cohen was inaugurated the 33rd California State Controller at Los Angeles City Hall on February 23. During the swearing-in, she was flanked by her husband Warren Pulley while Los Angeles Mayor Karen Bass administered the oath.

As California’s chief fiscal officer and top accountant, the State Controller’s office is an independent watchdog overseeing the disbursement of state and local funds, including one of the nation’s largest public pension funds.

Cohen, a San Francisco native will be the first Black person, and second woman Controller, as the state continues to make an intentional effort to break gender and racial barriers. Two of the top four largest cities, Los Angeles, and San Francisco are led by Black women Mayors, Karen Bass and London Breed respectively, and the state also elected its first Black in Secretary of State, Shirley Weber, who previously served under an appointment by Gov. Newsom.

“Mayor Bass and Congresswoman Lee: I know that you know all too well, that no matter the campaign budget difference, no matter how much they outspend you, leadership can’t be bought,” Cohen said in her inaugural speech.

PAL Receives $2.1 Million Dollars to Make the Blake Ballfield Project Come to Life

SAN BERNARDINO, CA—- Supervisor Joe Baca, Jr. allocated for the approval of a funding contract with Provisional Educational Services Inc., to the PAL Ballfield at Blake Park to begin improvements on the park. The project has now been approved and plans to begin the rehabilitation project have begun. PAL Center Chief Executive Officer Dwaine Radden Sr. said, “restoring these fields has been a long time coming. But we are grateful that Joe Baca Jr. embraced the vision to refurbish this community baseball field. He allocated 2.1 million dollars to make this project happen for the PAL students, local baseball youth programs, and the community. Our children need safe fields to play on, or they will be playing in the streets.”

“Allocating these funds for an underserved and disadvantaged community such as Muscoy was just a small step in the right direction. Blake Park Ballfield project approval has allowed our County to keep pushing to provide recreational, health, social services, and better quality of life to our county residents. Creating safe fields, especially for our youth is pivotal in keeping them safe and keeping them from playing on the streets. We are so excited to see this project soon come to life and see our residents enjoy it together, “Supervisor Joe Baca, Jr., stated.

Black Advocates Celebrate Women’s History Month

By Tanu Henry and Maxim Elramsisy | California Black Media

March is Women’s History Month, and several California organizations are celebrating trailblazing women making history in our state — whether it’s recognizing the record-setting number of women who are state constitutional officers or lauding the unprecedented number of women serving in the Legislature ((50 out of 120).

Last week, the Black Women’s Collective kicked off Women’s History Month with an event organized to help build an Economic Action Plan for Black Women. It brought together experts in policymaking, labor, economic development, and entrepreneurship.

“Black women serve as breadwinners in 80% of Black households in California with over 70% headed by single mothers,” said Kellie Todd Griffin, President and CEO, California Black Women’s Collective Empowerment Institute. Griffin was citing statistics from a report on the State of Black Women in California from 2018 and 2022.

“Typically, Black women have higher labor force participation rates than other women, meaning a higher share of Black women are either employed or unemployed and looking for work,” Griffin continued. “However, the economic safety net is not secure as Black Women makes less than most of their counterparts making .55 cents to White males, which is one of the lowest in the nation equally the wage gap in Mississippi. California falls short of the national rate at .63 cents.”

Panelists at the event included Los Angeles City Councilmember Heather Hutt (CD10); Yvonne Wheeler, President, Los Angeles County Federation of Labor; Tunua Thrash-Ntuk, President and CEO, Center by Lendistry; and Denise Pines, Co-Founder and CEO, Tea Botanics and Women in the Room Productions. Moderators were Griffin and Regina Wilson, Executive Director, California Black Media.

The California Black Media Political Playback: “Black Women Get the Job Done”

By Tanu Henry and Antonio Ray Harvey

Rep. Barbara Lee Holds First Campaign Rally in Oakland

Last Saturday, Rep. Barbara Lee held her first U.S. Senate campaign rally at Laney College in Oakland.

“We fight for freedom, for dignity, for justice, and, together, we win,” said Lee to a cheering crowd of supporters gathered at the Alameda County community college.

“That’s why I’m running for the United States Senate,” continued Lee, who is the highest ranking African American woman in the U.S. Congress and the only African American so far in the 2024 California senatorial race.

Lee, 76, is serving her 12th term in the United States Congress. Known for her progressive politics, she joins the race to replace Feinstein against two other members of California’s delegation to the U.S. House of Representatives: Rep. Katie Porter (D-CA-37), 49, and Rep. Adam Schiff (D-CA-30), 62.

Several high-profile Bay Area politicians attended the rally, including San Francisco Mayor London Breed and Oakland Mayor Sheng Thao, the first Hmong-American mayor of a major American city.

“Black women have been at the forefront of frontlines of the fight for freedom and dignity and justice and peace for centuries. Black women get the job done,” said Lee.

The Bontas Have (Clearly) Moved On

After weeks of facing a torrent of criticisms coming from several journalists across California – including an editorial in the L.A. Times — it seems Assemblymember Mia Bonta (D-Alameda) and her husband, California Attorney General Rob Bonta, have moved on.

Mrs. Bonta showed her support for Rep. Barbara Lee after the Congresswoman held the first rally of her senatorial bid on Bonta’s Alameda County home turf.

“Barbara Lee speaks for me,” said Mrs. Bonta who has been keeping herself occupied tackling other issues in her district, including the excessive use of force by law enforcement and the persistent digital divide affecting families of color.

Last week, Assembly Budget Committee chair Phil Ting (D-San Francisco) also released a statement assuring the public that Mrs. Bonta will not influence issues affecting her husband or the California Department of Justice (DOJ).

“Effective immediately in the Assembly Budget Committee, any state funding matters pertaining to the Department of Justice will be temporarily moved to and overseen by Budget Subcommittee 4,” said Ting. “DOJ’s proposed allocations will go through the same vetting process that all entities funding by California’s budget do, allowing for anyone to weigh in during public hearings.”

On Friday, Mr. Bonta delivered remarks at California’s commemoration of the National Day of Racial Healing.

While pushing back on the media attacks, the Bontas enjoyed support from some commentators.

“The media focus should be on covering both (Rob and Mia Bonta’s) efforts to promote public safety and make California a better place for all citizens. I urge all reporters and editors to uphold the principles of responsible journalism and prioritize the truth and accuracy of their reporting over sensationalism and clickbait. The public deserves better than to be misled by unfounded innuendo,” said Paul Cobb, publisher of the Oakland Post.  “The Black press has a responsibility to step up and do its part to foster a more informed and engaged public and not allow mainstream media and newspapers to marginalize Black leaders without pushing back especially when their reporting shows ignorance and fails to uphold the principles of responsible journalism.”

Assemblymembers Holden and Jones Sawyer Eye Futures in Local Gov’t

As their time in the state legislature gets closer to end due to term limits, California Legislative Black Caucus members Chris Holden (D-Pasadena) and Reggie Jones-Sawyer (D-Los Angeles) have announced their future political plans.Assemblymember Holden is entering the race for the Los Angeles County Board of Supervisors (5th District). He’ll face Republican incumbent Kathryn Barger.

Assemblymember Jones-Sawyer is seeking to represent the 10th District on the Los Angeles City Council, hoping to replace Heather Hutt who was appointed to the seat because Mark Ridley-Thomas is under Federal indictment.

Each member elected on or after the passage of Proposition 28, in 2012, are allowed to serve a lifetime maximum of 12 years in the State Legislature, or a combination of service in the Assembly and Senate. Holden has been in office since December 2014 and Jones-Sawyer has served in the Assembly since December 2012.

Public Policy of California Releases Profile of Black Community

As Black History Month draws to a close, the Public Policy Institute of California has released a profile of Black Californians titled “California’s African American Community.”

“One in 20 Black Americans lived in California in the most recent Census count, and California’s Black population is larger than that of all but five other states (Texas, Georgia, Florida, New York, and North Carolina),” the report reads before giving an overview of the history of Blacks in California and pointing out that only 3 % of California’s Black population are non-citizens and only 4% are naturalized.

According to the profile, Black Californians “lag behind other groups in college graduation, home ownership, and income.”

When it comes to political participation, Blacks engage in the electoral process at rates almost equal to their White counterparts.

Read the full profile here.

Reparations: San Diego Tax Code Discussion Was Preamble to Task Force Meeting in Sac This Week

By Antonio Ray Harvey | California Black Media

Two tax planning lawyers shared their perspectives on one of the ways to pay for the racial injustices suffered by Black Californians with the California Task Force to Study and Develop Reparations Proposals for African Americans.

At the task force’s last two-day meeting held in San Diego on Jan. 27 and Jan. 28, the estate and tax planning attorneys Raymond “Ray” Odom and Sarah Moore-Johnson proposed several options to the nine-member task force for funding reparations through the federal tax code system — including an estate tax as a means to increase racial equity.

The tax discussion, held about a month ago, was as a lead-in to the task force’s next meeting in Sacramento focused on compensation and titled “Redressing the Harms Delineated in Report 1.” That meeting will be held Friday, March 3 and Saturday March 4 at the Byron Sher Auditorium at the California Environmental Protection Agency (CalEPA) Headquarters, beginning at 9 a.m. both days.

Moore-Johnson kicked off her presentation at the San Diego meeting during a panel titled “The Forgotten 40 Acres: Repairing Wealth Disparity Using the Estate Tax and New Charitable Incentives.” She said, “the tax code has incentivized White wealth building for years,” and that she and Odom have now found a way to redistribute wealth through tax exemptions at the state level.

“For years, Ray and I intuitively understood that if we could harness those tax incentives to create a public-private partnership to help fund reparations we could get our wealthy clients to willingly enthusiastically embrace using their own money to pay for reparations,” Moore-Johnson said. “We believe that tax deductions should be allowed for private contributions to racial repair because individual taxpayers would be paying a debt of the federal or state government on the government’s behalf,” Moore-Johnson said.

Potential revenue sources, the attorneys say, could be the state estate tax, mansion tax, graduate property tax, and metaverse tax.

Johnson mentioned that the graduate property tax revenue would not apply to California because of Proposition 13, a law that restricts increases in the state tax code.

Odom and Moor-Johnson’s presentation was a condensed introduction to the wealth disparity resulting from chattel slavery and Jim Crow law and the connection to wealth transfer and wealth taxation. Odom, however, emphasized that their idea to use the tax code is intentional but it is not a manipulation of the federal tax system.”I really think that it is so important to set the narrative — and that narrative isn’t around who’s getting something for nothing, but what we are going to do about this gross wealth disparity,” Odom said. “We need to solve this problem for all Americans, but especially for Black Americans.”

Odom – a Chicago estate and tax planning attorney who works at Northern Trust and conducts racial wealth disparity speaking engagements across the country – is a fellow of the American College of Trust and Estate Counsel (ACTEC). He is one of five Black tax attorneys among ACTEC’s 2,500 fellows.

Established in Los Angeles in 1949, ACTEC is a nonprofit association of lawyers and law professors skilled and experienced in the preparations of wills and trusts; estate planning; and probate procedure and management of trusts and estates of the deceased, minors and helpless.

Odom and Moore Johnson explained that the racial wealth gap started to expand in 1981 when Ronald Reagan was in office and the biggest tax cut in history took place. Odom said reparations would be an opportunity to replace “swollen wealth” with the “stolen wealth” of Black people.

Dorothy A. Brown

Moore-Johnson, an estate planning lawyer and a founding partner at Birchstone Moore in Washington DC, became president of the Washington, DC, Estate Planning Council three weeks after George Floyd was murdered in 2020. She is also an ACTEC fellow.

In March of 2021, during a national ACTEC meeting, Odom and Johnson came up with the idea of funding reparations for slavery through the estate tax. They started their research to better understand the history of slavery, post-slavery, reparations and the wealth gap. Through their research, the duo learned that the racial wealth gap exists, partly, because of the way the federal tax code is set up.

Task force member Sen. Steven Bradford (D-Gardena) stated that the tax attorney’s recommendations provided a “clear road map” to reparations.

“All that said, I think it’s comforting, informative and powerful,” Bradford said after the tax attorneys’ presentation. “As a legislator, the takeaway is, we can afford it. This is a debt that’s owed.”

Dorothy A. Brown addressed the task force by teleconference and shared her views about reparations and the tax code. She is a tax professor at Georgetown Law and the author of the book “The Whiteness of Wealth: How the Tax System Impoverishes Black Americans and How We Can Fix It.”

Brown’s literature goes to the core of how the complex federal tax system disadvantages the Black community and how it has helped White households secure more solid financial standing.

“Our tax laws as written have a racially disparate impact. Black Americans are less likely to gain access to their tax breaks than their White peers receive,” Brown said. “Therefore, (Black Americans) are more likely to pay higher taxes than their White peers.”

Brown told the task force that she supports a “wealth tax credit applicable to all taxpayers and households,” which would serve the majority of Black people and be available to all “regardless of race and ethnicity.”

“I want to be clear that I’m not providing tax advice or guidance for providing a possible analysis of any reparations payments,” Brown said. “I leave it to your tax council (economic experts) to make a final determination that you would rely upon moving forward.”

Hans Dorsinville Appointed Senior Vice President, Global Creative, BALMAIN BEAUTY

BLACK PR WIRE—- BALMAIN announced the appointment of Hans Dorsinville to
Senior Vice President (SVP), Global Creative, BALMAIN BEAUTY, effective January 2023. Hans will be based in New York and report directly to Olivier Rousteing, Creative Director of BALMAIN.

In his position, Hans will work closely with the BALMAIN and BALMAIN BEAUTY teams, including Estée Lauder Companies’ (NYSE: EL) executives Guillaume Jesel, President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development, and Nathalie Berger Duquene, Senior Vice President (SVP), Global General Manager, BALMAIN BEAUTY. As SVP, Global Creative, Hans will be responsible for overseeing the full creative spectrum for BALMAIN BEAUTY including image, concepts, strategy, and alignment of brand voice with the fashion house. He will work with the team to ensure a cohesive experience across all touchpoints of the consumer journey.

Guillaume said, “Hans is an exceptionally talented and innovative creative leader, and I am delighted that he is joining the team to bring Olivier Rousteing’s groundbreaking vision for BALMAIN BEAUTY to life.”

Hans brings more than 25 years of creative experience to BALMAIN BEAUTY, having served in leadership roles across leading fashion, branding and advertising agencies, and while in-house at Donna Karan.

“Most recently, Hans held the role of Chief Creative Officer at Gotham where he led the strategic creative work across several large-scale fashion and beauty brands. Prior to Gotham, Hans was Chief Creative Officer at Select World, following more than ten years at Laird + Partners, where he was a founding partner. As Executive Vice President (EVP), Senior Group Creative Director at Laird + Partners, he led brand concepting, art direction for digital, print packaging design, merchandising and fashion shows for clients across luxury fragrance, high jewelry, and fashion.

Hans’s rise in fashion and beauty creative leadership began when he joined Donna Karan’s in-house creative agency in the early 1990s as Junior Designer. Assuming roles of increasing responsibility, Hans stepped into the position of EVP, developing campaigns for the Collection and the DKNY bridge line. At Donna Karan he worked across all fashion and licensees, including fragrance and skincare. Hans is a graduate of Parsons School of Design in New York and Paris.

Hans is known for championing diversity, inclusion and empowerment across his work and in the fashion and beauty industries. In 2018, Hans founded the Creative Coalition for Diversity in an effort to expand opportunities for a more diverse and inclusive group of creatives of color.

“We are thrilled that Hans will be taking on this creative leadership role, partnering with Olivier on the creative of BALMAIN BEAUTY. Hans’s deep and tenured experience in fashion and beauty and his reputation for producing bold and innovative creative make him ideally suited to take on this role. His unique strengths will reinforce the infinite possibilities of this exciting new luxury beauty brand,” Nathalie said.

In September 2022, The Estée Lauder Companies Inc. and BALMAIN announced a license agreement to collaboratively develop, produce, and distribute an innovative line of beauty products that will speak to luxury consumers around the world: BALMAIN BEAUTY. The collaboration is expected to launch in fall 2024, with the goal to transform the luxury and couture beauty world through exceptional design, singular craftsmanship, and an unyielding commitment to innovation.

About BALMAIN

For more than ten years, BALMAIN’s Creative Director, Olivier Rousteing, has been inventively building upon Pierre Balmain’s extraordinary legacy, while always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful, and global BALMAIN customer wishes to live today. The result is a unique and instantly recognizable BALMAIN silhouette, style and attitude that highlights the singular craftsmanship of the house’s celebrated ateliers, while consistently referencing a rich Parisian heritage. For more information, please visit balmain.com.”

CalHFA Announces More Mortgage Relief for California Families

By Aldon Thomas Stiles | California Black Media

Earlier this month, the California Housing Financing Agency (CalHFA) and the Sacramento branch of NeighborWorks held a press conference at the State Capitol to announce the expansion of California’s mortgage relief program.

“Over the past year, the California Mortgage Relief program has been helping Californians that are most vulnerable to overcome the financial challenges brought on by the COVID-19 pandemic,” said Tiena Johnson Hall, Executive Director of the California Housing Finance Agency.

One of the major new changes to eligibility, CalHFA officials say, applies to those who own residences with up to four units. Those homeowners can now apply for assistance. Relief through the program has also extended to those with partial-claim second mortgages or loan deferrals from the beginning of 2020.

Additionally, for homeowners who have missed at least two mortgage payments or one property payment before March 1st of this year, the delinquency date for payments has been reset.

Previous beneficiaries of the program are now eligible for additional funds that could add up to $80,000 in total aid. Officials say the program is meant for those who have had trouble keeping up with housing payments due to the COVID-19 pandemic.

Funding for the California Mortgage relief program comes from the Federal Government’s American Rescue Plan Act’s Homeowners Assistance Fund implemented in 2021, which allocated $1 billion for eligible homeowners across the country.

According to Hall, the program has distributed federal grants and funds to over 10,000 California homeowners.

Not only is applying to the program free, she says, homeowners do not have to worry about paying back the relief funds.

The program is provided to homeowners through the CalHFA Homeowner Relief Corporation.

During the press conference held in the first week of Black History Month, Hall made a point to mention that those who tend to struggle with homeownership in California and the nation at large are Black.

“Black communities have been shut out of homeownership by a variety of factors including discriminatory housing practices which equates to less generational wealth,” said Hall.

Homeownership is an incredibly important tool in building generational wealth, according to the U.S. Department of Housing and Urban Development.

Volma Volcy, Founder and Executive Director of the Ring of Democracy, said it is important to secure the prosperity of neighborhoods where residents are at risk for foreclosure.

“When a family is displaced, a whole community is destroyed,” said Volcy.

Volcy also said that the California Mortgage Relief Program has been successful so far in providing aid for those in fear of losing their homes due to pandemic-related financial hardships.

Visit the California Mortgage Relief website to assess your eligibility and apply for the program.

Riverside Community Health Foundation and Neighborhood Healthcare celebrate partnership at two Riverside health centers

RIVERSIDE, CA—Riverside Community Health Foundation (RCHF) and Neighborhood Healthcare celebrated two ribbon-cutting ceremonies at the Eastside Health Center Building A and Eastside Health Center Building B.

RCHF, whose mission is to improve the health and well-being of the community, partnered with Neighborhood Healthcare late last year to assume operations of both clinics without service interruption.

Both facilities, located at 1970 and 1971 University Ave, will accept Medi-Cal and Medicare along with other insurance while providing primary care, behavioral health, pediatrics, women’s health, prenatal, and dental care with expanded specialty services such as acupuncture and chiropractic care. The RCHF and Neighborhood Healthcare relationship expands both organizations’ capabilities to offer individuals and families in the area quality, compassionate care regardless of situation or circumstance at these and other facilities.

“We are excited to celebrate our partnership with Neighborhood Healthcare,” said Dan Anderson, D. Min, President/CEO of Riverside Community Health Foundation. “The organization has a proven track record of quality care, and we are excited to continue to work with them to foster healthier and happier communities through compassionate and quality care.”

U.S. Congressman Mark Takano participated in the ribbon-cutting ceremonies, which included a check presentation on behalf of the Congressional Appropriations Committee for the Community Project Funding awarded to RCHF for the renovations of Eastside Health Center Building A and Arlanza Family Health Center. California Assemblymember Sabrina Cervantes and Riverside Councilmember Clarissa Cervantes also joined the activities.

“I’m thrilled to have secured $2 million in federal Community Project Funding for Riverside Community Health Foundation,” said Congressman Mark Takano. “RCHF provides vital health services for some of the most vulnerable populations in my district, and I look forward to the impact that these renovations will have on access to care in our community.”

“We offer more than just medical care,” said Rakesh Patel, MD, CEO of Neighborhood Healthcare. “Together with RCHF, our programs and resources can help individuals and families with everything from obtaining insurance coverage to planning a family.”

Individuals desiring to schedule a Neighborhood Healthcare appointment may do so online at www.nhcare.org/schedule or call 833-867-4642.

“Listen to What the Holy Spirit is Saying!”

By Lou K Coleman-Yeboah

Your life is about to change! Your world is about to be turned upside down! Total chaos and upheaval is right around the corner. The One World Government, One World Currency, and One World Religion is coming like a freight train. Bank Closures, Riots, Cities Burning, Starvation, Martial Law, FEMA Camps, Constitutional Rights Obliterated, Globalist Takeovers, Disease, Despair, Lawlessness, Crime, World War III, you name it, will soon be unfolding. Buckle your seat belts and hang on tight, the ride is about to get rough. Listen to what the Holy Spirit is saying, because all that Bible prophecy said would happen is happening right before your eyes.

Yes, the New World Order is about to launch into full swing. Plans are moving along the “fast track” as the corrupt, criminal regimes currently occupying the highest political, financial, and religious positions in the world, who are being driven by the New World Order evil demonic influence, are about to go to all-out war in attempts to maintain control. Listen to what the Holy spirit is saying! There’s not much time left. The handwriting is on the wall! The world is about to DRAMATICALLY CHANGE. A cataclysm of unprecedented proportions is coming upon the world in which you live. Do not ignore, neglect, or cast aside God’s offer of mercy. Respond to it NOW! For NOW, is the acceptable time, NOW is the day of salvation! [Romans 13:11]. For if there was ever a time for you to “make your calling and election sure,” and be sure that you are saved, it is NOW, because only those who have heard and heeded the warning will be spared. Listen to what the Holy Spirit is saying! End times prophecy is fast being fulfilled.

The hour of temptation, which shall come upon all the world, to try all that dwell upon the earth [Revelations 3:10] will soon be upon you, and all who are not firmly established upon God’s Word and the righteousness of Jesus Christ will be deceived and overcome. Understand Satan “works with all power and signs and lying wonders, with all deceivableness of unrighteousness” [2 Thessalonians 2:9-10] to gain control of mankind, and his deceptions will increase right up to the very end. So, please surrender your life to Jesus Christ, the Son of God, because this will be the worst time of suffering since the beginning of the world, and nothing this terrible will ever happen again.” [Matthew 24:21]. The signs are fulfilling, and the final end time events of prophecy are upon you. Listen to what the Holy Spirit is saying!

The people were warned by Noah. For 120 years, as he built the ark, he was preaching about the coming cataclysm, but the people just ignored his warnings. They did the things they always did. They ate, they drank, and they married and lived it up. They ignored all the warning signs, and they paid an eternal price for doing so! They “knew not” until it was too late. [Matthew 24:39].