Halloween, Day of the Dead and the science of fear: USC experts dig in

This week two different celebrations take place, with shared themes of recognizing and celebrating otherwise taboo topics surrounding death and dying. USC experts explore the origins of the traditions, dig into death rituals and explain why we love all things scary.

Day of the Dead celebration has indigenous roots

“Given the timing, it may be tempting to equate Day of the Dead with Halloween, a ghost-themed U.S. holiday. But the two holidays express fundamentally different beliefs.

“Spanish conquerors faced difficulty in convincing native peoples to give up their rituals honoring death goddess Mictecacihuatl. The compromise was to move these indigenous festivities from late July to early November to correspond with Allhallowtide – the three-day Christian observance of All Saints’ Eve, All Saints’ Day and All Souls’ Day.

“With this move, the holiday was nominally connected to Catholicism. But many practices and beliefs associated with the worship of the dead remained deeply indigenous.”

Kirby Farah is an anthropological archaeologist and lecturer in the Department of Anthropology at the USC Dornsife College of Letters, Arts and Sciences. Her research and teaching interests intersect archaeology, ethnohistory and critical cultural heritage. This commentary originally appeared in The Conversation.

Contact: kirbyfar@usc.edu

Are human wired to enjoy being terrified?

“Some of the attraction of being scared comes from the deviation of having a new experience that we know is safe. We like novelty, something that departs from our everyday experience.

“Your amygdala will give you a fear response, an avoidance response to stay away from something that is legitimately frightful.”

Irving Biederman is a specialist in cognitive neuroscience and the Harold W. Dornsife Professor of Neuroscience at the USC Dornsife College of Letters, Arts and Sciences. His research focuses on the brain’s role in vision, investigating the brain processes underlying humans’ ability to quickly recognize and interpret what they see.

Contact: bieder@usc.edu or (310) 614-3903

What’s at the core of a good horror movie?

“Horror as a genre is an expression of the collective anxieties of a society at the time in which these films are made. They allow us to collectively get a sense of catharsis by the vanquishing of these fears.

“Conquering the fear of death is at the core of all horror films. It’s the way in which that problem is presented by the film that speaks to the specifics of the society at any given time.”

Alex Ago is a horror movie buff and director of programming and special projects at the USC School of Cinematic Arts.

Contact: aago@cinema.usc.edu or (213) 740-2330

With burials on the decline, is the cemetery dead?

“Today, we’re in a very extraordinary moment. For over a hundred years, Americans have taken care of their dead in very specific ways, and each of these is being challenged. Each of these is being a little pushed by what’s happening in our world.

“If everyone can scatter their ashes or have them in their home, then you don’t need a cemetery.”

David Sloane is a professor at the USC Price School of Public Policy and an expert in urban history, health disparities and community development, and public and private commemoration. He comes from a long line of cemetery superintendents and is the author of Is the Cemetery Dead?

Contact: dsloane@price.usc.edu or 213-740-5768

Photos via Pixabay.


Charleys Kids Foundation, Puts Their Money Where Their Mouth Is

SAN BERNARDINO— Charleys Kids donated to San Bernardino’s Young Visionaries Youth Leadership Academy (YVYLA), to help give support to their S.A.M. Program, which stands for Student Achievement Mentor Program. Charleys Kids Foundation primarily gives grants designed to support the development and enhancement of the children’s program by providing tangible resources such as school supplies, books, and food. http://www.charleyskids.org/

A donation of $3,000.00 was donated to the Young Visionaries SAM Program. Young Visionaries Youth Leadership Academy’s Student Achievement Mentoring (SAM) is a program designed to address and reduce suspensions through effective implementation of positive behavior support systems. SAM is a goal-oriented program designed to support the educational and professional aspirations of all students. The Program seeks to increase the completion of developmental courses, retention and graduation rates. To accomplish this, the program increases exposure to educational, professional, and civic opportunities.

The Student Achievement Mentoring Program through mentoring works to:

  • Improved Self Confidence and Self Esteem
  • Increase Motivation
  • Broaden horizons and experience of students
  • Raise Achievements and Aspirations
  • Build Relationships
  • Establish Employment Development Skills
  • Support to Graduation

The City of San Bernardino is home to a diverse and prominently minority population: 66% Hispanic, 14% African American, 13% White, 4% Asian, and 3% other. 23% percent of the population is foreign-born. In San Bernardino, the 2016 median household income was $39,472, compared to $63,783 for the State. Unemployment has remained above both state and national levels since the 2008 financial crisis, and the 2018 unemployment rate for the City was 5%, compared to 3.9% for the county, 4.6% for the state, and 4.1% for the United States. 

Young Visionaries Youth Leadership Academy has large annual outreach events for the San Bernardino community. For example, February, “Hearts for Hygiene” at this event YVYLA collects 200 bags of hygiene and distribute them to the youth in our programs that need hygiene. June is Young Visionaries Annual Youth Conference, this conference average up to 300 youth in attendance.

The month of August the youth group has an annual “2000 Backpack and School Supplies” giveaway, the month of November is a Thanksgiving event giving out 1000 Thanksgiving Turkeys and boxes of food to 1000 families in need. During the month of December for Christmas YVYLA has their annual 1000 Toy giveaway to 1000 community youth. 

“We would like to Thank Charleys Kids Foundation for their generous donation and recognizing the need in our community” says Terrance Stone, CEO and Founder of Young Visionaries Youth Leadership Academy. 

Memorial: Rosemary McCaslin, MSW, PhD,

Photos by John Coleman, Community Photographer

Family,  faculty and friends from the CSUSB community,  co-workers, students, and others,  from far and near,  whose professional and academic careers  Dr. Rosemary McCaslin had helped to facilitate attended the Saturday,  beautiful  ‘Indian Summer’  afternoon  Memorial Ceremony,  held October 19, 2019,  on the campus of  the California State University,   San Bernardino.


Text vs. Talk – When Is the Perfect Time for Each?

As text-obsessed as we’ve become as a society, there’s still an argument to be made for making a human connection. Here, T-Mobile and Metro by T-Mobile’s digital etiquette expert offers 12 tips on how to perfect the art of mobile communication.

With more ways to communicate on our phones than ever before, it’s no surprise that the etiquette around choosing a method to deliver your message is far from clear. A text often seems exceedingly more convenient than a phone call, but, as digital etiquette expert, Elaine Swann, explains, texting is not always appropriate.

When should I text?

1. Logistics CoordinationAccording to Swann, daily situations involving logistics — directions, arrival times, departure times, etc. — are always better suited to a text message, as the recipient will have the information easily at hand on their mobile device should they need to review it.

2. Requests / FavorsSwann notes that it’s perfectly fine to send a “Running late, could you pick me up something?” request that involves daily routines like procuring food or running errands.

3. NewsSwann’s rules here are simple: “If it’s big news you’re texting, it should only be good news like I got the job, we got the house, etc.”

It’s also okay to text when the news isn’t so good, but only if you aren’t able to talk or if people are awaiting an update. An example would be, “We’re at the hospital, keep us in your thoughts — can’t talk.” Or, if someone is having surgery, texting an update to loved ones is acceptable.

4. LengthThis has less to do with the content of the text, and more to do with how long your message may be. Swann says that if your note is short, a text is fine, but if it goes beyond a few short sentences or becomes complex in nature, then that would be your indication to pick up the phone.

5. If you can’t talk, don’t answerThis is a perfectly acceptable — and common — situation to send a text that you’ll call the person back when you’re free.

When should I talk?
1. Big [Happy] AnnouncementsThe rule here, according to Swann, is that huge life-changing news, like a new baby, wedding, engagement, etc., should be delivered over the phone, especially to a close loved one. Although joyful in nature, its more respectful to deliver these kinds of big announcements over the phone.

2. Not-So-Good NewsWhen news is life-changing and not in a good way, Swann says this should always be a phone call.

3. When You’re Concerned About Someone“If you kind of get the feeling that a person is taking a little mental break, it’s fine to text to touch base letting them know you’re thinking of them,” Swann says. “But, if you’re gravely concerned about their wellbeing, then a phone call is more appropriate.”

4. When There’s Lots to SayTypically, Swann says, you should try to respond in the same manner that you were contacted. However, if you receive a text and have a lengthy response, it would be more appropriate to call the person instead of text back.

5. When You’re DrivingOne instance where you should not text, even in response to someone, is of course when you’re driving. If you’re able to use your device hands-free, call the person and tell them you’re on the road and can’t text back.

6. To Clarify an Increasingly Difficult Thread“We all know that technology doesn’t always translate everything well,” Swann says. “Instead of sending three or four text messages to clarify something — a location to meet, understanding directions, etc. — it’s a good idea to call someone and shore up those details.”

7. Asking Someone out on a Date“This should always be a phone call,” Swann says. “The same goes for breaking up with someone.”

Want to get even more out of your device? Check out ourZen Guide to Using Your Device!

Earthquakes Occur Without Warning: Important Preparedness Tips

By Tim Rhatigan, UnitedHealthcare of California

Earthquakes are unfortunately a common occurrence, especially in places with high seismicity, such as California. Because earthquakes occur without warning, it’s important to take steps to prepare.

The Red Cross and FEMA offer tips for a safety checklist to know what to do before, during and after an earthquake. Here are additional reminders of what to do before, during, and after an earthquake.

Before an Earthquake

  • Create an earthquake readiness plan with your household. Everyone in your family should know what to do and where to go as soon as they feel the vibrations of an earthquake, as well as a common place to reunite after an earthquake in case there is limited or no means of communication.
  • Be prepared with an earthquake kit comprised of water, food, medications, a first-aid kit, bandages for injuries, a flashlight, batteries, a radio, blankets, a pair of sturdy shoes, a change of clothes and other personal items. Because you don’t know where you will be when an earthquake occurs, prepare a kit for your home, workplace and your car.
  • In your emergency kit, include copies of important documents – such as insurance policies, financial records, credit card numbers, medical insurance cards, a list of medications and prescriptions, plus phone numbers and addresses for key contacts. Also include a small amount of cash, as ATMs, banks, and credit card systems may not be operating.
  • Be sure you know how to turn off the water, gas and electricity in your home. A multi-function tool may be needed. 
  • Choose an “earthquake safe location” to take cover in every room of your house, office, school or any place that you go to on a regular basis. This location should be away from windows and any furniture that could fall on you.

What to Do During an Earthquake  

  • Drop down to your knees and cover your head and neck with your arms or an object so that you are protected from any debris or furniture falling during the earthquake.
  • Stay away from windows and furniture that can fall on you, such as book cases and televisions. 
  • If possible, go to your identified “safe location” or find a wall near the center of the building or house you are in, take cover in a doorway, or crawl under a heavy piece of furniture, such as a desk or table. 
  • If you are outside, get away from anything that could fall on you, such as trees, powerlines, buildings and houses. 
  • If you are in a car, pull over to a spot that is away from trees, powerlines and buildings. Wait in the car until the shaking stops. 

After an Earthquake

  • Once the shaking has stopped, if you are in an unsafe area (ceiling has collapsed, exposed electrical wires, broken glass, gas or smoke odor), find the safest way to evacuate to an open space or take shelter in another area of the building.
  • Check your water, gas and electric lines for any damage. If they are damaged, shut off the valves. If you can smell gas, open all your doors and windows and leave your home immediately. Report a broken gas line to the authorities as soon as possible.
  • Do not use candles, matches or any open flames as a source of light. Earthquakes often result in broken gas lines, which should not be mixed with open flames.
  • Only use your phone for emergencies. You will want to save your battery for as long as possible. 

Be prepared to repeat everything in the likely event of aftershocks, which usually happen within the first few days following an earthquake. 

Cruisin’ Along Adds to Business with U-Haul Affiliation

RANCHO CUCAMONGA, CA—-  U-Haul Company of California is pleased to announce that Cruisin’ Along has signed on as a U-Haul® neighborhood dealer to serve the Rancho Cucamonga community.

Cruisin’ Along at 13670 Victoria St. will offer U-Haul trucks, trailers, towing equipment, pre-tow inspection, moving supplies and boxes.

U-Haul Truck Share 24/7® is revolutionizing the moving industry through its more convenient, more secure way to pick up and return a truck. Since 2017, U-Haul Live Verify? technology has allowed customers to conduct transactions entirely on their smartphones at any hour – day or night. There are no membership fees. Create an online account at uhaul.com to start skipping the lines and stop worrying about store hours.

Normal business hours are 9:30 a.m.-5:30 p.m. every day. Reserve U-Haul products at this dealer location by calling (909) 581-8522 or visiting https://www.uhaul.com/Locations/Truck-Rentals-near-Rancho-Cucamonga-CA-91739/036689/ today.

Cruisin’ Along owner Michael Mancinelli are proud to team with the industry leader in do-it-yourself moving and self-storage to better meet the demands of San Bernardino County.

U-Haul and Cruisin’ Along are striving to benefit the environment through sustainability initiatives. Truck sharing is a core U-Haul sustainability business practice that allows individuals to access a fleet of trucks that is larger than what they could access on an individual basis.

Every U-Haul truck placed in a community helps keep 19 personally owned large-capacity vehicles, pickups, SUVs and vans off the road. Fewer vehicles means less traffic congestion, less pollution, less fuel burned and cleaner air.

Cruisin’ Along is a great place to become U-Haul Famous®. Take your picture in front of a U-Haul product, send it in and your face could land on the side of a U-Haul truck. Upload your photo through Instagram using #uhaulfamous, or go to www.uhaulfamous.com to submit photos and learn more.




Assemblymember Holden’s Bill to Eliminate 710 Tunnel Signed Into Law

SACRAMENTO, CA—- With a signature on Assembly Bill 29 authored by Assemblymember Chris Holden (D-Pasadena), Governor Gavin Newsom hammers the final nail in the coffin for the 710 tunnel.

“This is a historic moment for the San Gabriel Valley and Los Angeles ending this 70 year old battle,” said Assemblymember Chris Holden who represents Pasadena and South Pasadena that lie in the 710 North Corridor. “Now is the time for the region to lead the way in implementing transportation solutions that move us past a car centric approach to reduce pollution and improve health and safety.”

Assembly Bill 29 specifies that State Route 710 is from Route 1 to Route 10, abolishing the freeway tunnel once and for all. The legislation will close loopholes in both Caltrans’ Final Environmental Impact Report and the 2017 Los Angeles Metro motion that drops the tunnel concept for strictly financial reasons.

The legislation marks the second time a freeway option was eliminated for the 710 North Corridor. In 2013, a bill authored by former State Senator Carol Liu and coauthored by Assemblymember Holden, SB 416, eliminated the surface freeway as an option. This bill that was signed into law allowed Caltrans to sell the homes it owned to private owners. 

“It is gratifying to see Assemblymember Holden’s Bill, AB 29, pass out of the Legislature and onto the Governor’s desk,” said Carol Liu.  The odyssey of the 710 Freeway extension overlapped the turn of the century, imposed hardships on homeowners and renters, and disrupted communities for decades.  I was pleased to play a role during my tenure in the Legislature and to partner with Assemblymember Holden and our constituents on the way to what I hope will now be the end of this journey.”

Assembly Bill 29 is the result of a three year legislative effort by Assemblymember Holden that began with the introduction of AB 287 in 2017 as well as AB 533 in 2018. Numerous discussions with Caltrans, Metro, and most importantly, members of the community, led to the passage of AB 29. The idea for changing the state’s highway code came directly from a South Pasadena resident.

Holden’s attempts to impact the region’s transportation future is not limited to Sacramento. In 2017 he urged LA Metro to remove the tunnel from consideration as an alternative, and to immediately begin allocating Measure R funds to projects in the area that would benefit the community. In September he sent a letter to LA Metro urging them to use Measure R dollars to best move people in the region, improve health and safety, and reduce greenhouse gas emissions.

“Changing the Highway Code makes it clear and unequivocal that there is no place for the 710 surface or tunnel route,” said Joanne Nuckols, longtime activist and South Pasadena Preservation Foundation Board Member. “But our fight is not over yet, we must make sure the projects implemented in the region improve air quality and don’t encourage more people to drive – which is why we fought the freeway extension in the first place.”

“As our state and cities integrate smart growth and transit oriented development into our evolving transportation infrastructure with an eye towards reducing our greenhouse gas emissions, this victory against the freeway tunnel represents a critical shift in how we envision our new transportation future,” said Holden. “I look forward to supporting local cities as they move forward with their proposals to improve the corridor and generate jobs.”

Nationwide Network, I Love Teachers, Launches Teacher and Classroom of the Month Contests

With the immediate success at the launch of the I Love Teachers network and benefits platform, I Love Teachers continues to make strides in teacher recognition. The latest addition to the I Love Teachers appreciation arsenal is the inclusion of two contests: Teacher of the Month and Classroom of the Month. Beginning in November 2019, winners of these two contests will be featured in the monthly ILT Bulletin.  These two contests serve to show teachers that they are seen, appreciated, and recognized for their hard work and creativity.

The Teacher of the Month contest consists of nominations submitted by friends, family, and colleagues via an online form. Winners are chosen each month, featured in our ILT Bulletin, and awarded a Target gift card of $100, a Teacher Appreciation gift box (that includes 4 items chosen by the winner from over 8,000 combinations), and a one year membership to the I Love Teachers’ Benefits platform. This platform provides access to over 1.3 million nationwide offers. 

In order for Classroom of the Month contest submissions to be viewed and admired by all, the submission process differs slightly from that of the Teacher of the Month contest. Teachers submit photos of their own classroom, or the classroom of a teacher they believe should win, via the Lounge, a publicly-visible social platform. Each month’s winning classroom submission will be awarded a Target gift card of $100, a Teacher Appreciation gift box, and a one year membership to the I Love Teachers’ Benefits platform. 

What makes these a great addition to I Love Teachers? They are a vessel for direct interaction with the ILT family of teachers across the US, and a way to continue to show support and appreciation for teachers. Recognizing the efforts and creativity of teachers helps to remind each and every one how very special, unique, talented and important they are. 

Learn more about the contests and for more information, contact Katherine Ward at I Love Teachers at katiew@iloveteachers.com or visit https://lounge.iloveteachers.com

New State Law Restricts Payday, Other “Debt Trap” Loans

By Manny Otiko | California Black Media 

On Oct. 10, Gov. Gavin Newsom signed Assembly Bill 539. The legislation puts restrictions on predatory lending practices in California he says “creates debt traps for families already struggling financially.” Critics say lenders who offer these high-interest loans target disadvantaged people, large numbers of them Black and Brown consumers living in some of the most underserved census tracts in the state. These are Californians who are typically denied traditional bank loans because of poor credit or lack of collateral. However, the high interest rates on these loans can be crippling.  According to documents provided to California Black Media, a LoanMe Inc. loan for around $5,000 would require a payback of $42,000 over seven years at a 115 percent annual percentage rate! Tacking interest rates on loans as high as 200 percent sometimes,  in addition to hidden fees, predatory lenders, critics tell us, typically structure their loans in ways that force people who sign up for them to constantly re-borrow money to pay off the mounting debts they already owe.  “Many Californians living paycheck to paycheck are exploited by predatory lending practices each year,” said Newsom.  “Defaulting on high-cost, high-interest rate installment loans push families further into poverty instead of pulling them out. These families deserve better, and this industry must be held to account.” The new legislation restricts the amount of interest that can be levied on loans ranging from $2,500-10,000 to 36 percent, plus the federal funds rate.  “Gov. Newsom’s signature on AB 539 sends a strong message that California will not allow lenders to thrive on high-cost loans that often leave consumers worse off than when they started,” said Assemblymember Monique Lim?n (D-Santa Barbara,) co-author of the bill.

“I am grateful to the broad coalition of community groups, faith leaders, local governments, and responsible lenders who supported this historic achievement and helped us achieve strong bipartisan support of this legislation.” Limon has been campaigning for the passage of AB 539 for more than two years now. She is also a champion for financial education that informs consumers about the dangers of high-interest loans.  Assemblymember Timothy Grayson (D-Concord), a co-author of the bill, says the governor signing the bill signals the end of the worst kinds of abusive loans in the state. “Californians deserve real access to capital, not exploitative loans that trap them in perpetual payments and compounding debt,” said Grayson. “We must do more to protect financially vulnerable, hardworking families from predatory lenders who profit off their devastation.” Figures from the California Department of Business Oversight (CBO) reveal that in 2016 the total dollar amount for payday loans in the state was $3.14 billion. The CBO also stated that seniors now represent the largest group taking out payday loans and more than 400,000 consumers in the state took out 10 payday loans in 2016. A third of those high-cost loans ended up in default.  Not everyone is cheering the passage of AB 539. Those opponents say the bill is restrictive and undermines the values of free-market capitalism.  The California-Hawaii chapter of the NAACP  opposed the bill, arguing that it limits options for poor African Americans who need to borrow money in emergencies.  “We are deeply concerned about the impact AB 539 will have on small businesses and consumers. As proposed, AB 539 will limit lenders’ ability to provide a variety of short-term credit options to borrowers in need.” said the California Hispanic Chamber of Commerce in an interview with California Globe.

Crafton Hills College Foundation Unveils Legacy Society Wall

On Friday, October 11, 2019, a ceremony honored individuals who have made substantial gifts to support the programs and students at Crafton Hills College. Michelle Riggs, Director of Institutional Advancement, explained that “this Legacy Wall in the Crafton Center provides recognition of individuals who have given cumulative gifts, estate-planned gifts or irrevocable life-income gifts of $10,000 or more to the Crafton Hills College Foundation.” The CHC Foundation provides financial support to assist struggling Crafton students in reaching their educational goals and enhances the programs and services available at the college. 

Anthony Abate, CHC Alumnus

Alumnus Anthony Abate shared his journey with attendees at the event. “This wall represents the reason why many of us were able to continue working toward our goals. It also represents why many students here have realized, some for the very first time in their lives, that they are capable of succeeding regardless of their circumstance. The reason why my success story along with so many other students who have defied the odds is possible is because of the generosity and heart of all you, our donors, and the work that the Crafton Hills College Foundation does to ensure that every student has an equal opportunity,” Abate said. He detailed how the support of the CHC Foundation enabled him to succeed and graduate from Crafton with three degrees after having dropped out of high school. “Throughout my time here as a student, I noticed that something was significantly different about this school. For the first time, I was supported and surrounded by people who wanted me to succeed just as much as I wanted it for myself,” Abatecontinued. Grateful for the assistance provided when he needed it most, Abate recently became a member of the CHC Foundation Presidents’ Circle to give back and help others. 

Former CHC president, Gloria Harrison, shared her personal story of education and the reason that she and her husband Bill choose to support the CHC Foundation. She explained that their own higher education experiences were possible because of the opportunities available through community colleges. She believes it is essential to give back to our community and the institutions that helped her become the woman she is today. Gloria said, “The community college was where we got our start and realized that education was a means of being more than we ever thought we could be.”

Crafton Hills College President Dr. Kevin Horan closed the ceremony with his thanks to the individuals who invest in Crafton. “Your gifts allow us to give every student what they need to have a dream, complete their degree, and move on to create more goals and be outstanding citizens, contributing to their local community.” He went on to explain that Crafton students have the highest retention rate in the Inland Empire and the 19th highest among all 114 California Community Colleges. He continued, “Your investment in Crafton Hills College students is an investment in this community. Our students are engaged, finish their degrees and certificates, and will enrich the Inland Empire in the future.” 

To support the Crafton Hills College Foundation, visit https://www.craftonhills.edu/foundation.

Donors recognized on the Crafton Hills College Legacy Society Wall include:

Visionaries $500,000 +

Stanley Krasovec

Benefactors $100,000 – $499,999

Raymond Pryke 

Henry Stone and Elaine Rosen

Pacesetters $50,000 – $99,999

William and Gloria Harrison 

Bill and Nelda Rankin

Founders $25,000 – $49,999

Diane J. Pfahler

James and Theresa Ramos

Jon and Laura Winningham

Donald and Carol Averill

Wayne and Doris Milloy

Donald J. Nydam

Scholars $10,000 – $24,999

Leroy and Marilyn Balch

Paul and Joann Barich

Bruce and Elizabeth Baron

Jane K. Beitscher

Nicolas Campos

Win and Bette Carl

Gordon and Sara Clopine

Cheryl A. Cox

Donna M. Ferracone

Robert B. Martin and Mary E. Goldsboro

Luis and Patricia Gomez

Leon and Francine Hellerman

Douglas C. Heller-Taylor

Brent and Sherry Hunter

Sam Irwin

Nancy and Gary Kasin

Thomas and Josie Konzem

Steve and Rebeccah Marlatt

Patrick and Cheryl Marshall

Alaina Mathews

Brandon and Julie McKee

William and Linda Nassar

Charlie and Tommi Ng

Dr. Phong Nguyen

David and Diane Raley

Michael and Amy Strong

Harvey Ricketts and Betty Jo Wood

June C. Yamamoto