Local

San Bernardino County Hires National Firm for Equity Vision

SAN BERNARDINO, CA – San Bernardino County, in partnership with the San Bernardino County Equity Element Group (SBC Equity Element Group), has retained the firm of Equity & Results, a multiracial learning organization expert in supporting organizations in advancing racial equity and liberation through institutional change. A co-principal and co-founder, Theodore B. Miller, Esq., leads the engagement.

“The SBC Equity Element Group is tasked with determining where there may be racial disparities among our residents in San Bernardino County, recommending campaigns and programs to address those issues, and identifying initiatives that are already underway within county government or in the community that can be highlighted and supported,” said San Bernardino County Assistant Executive Officer Diana Alexander.

On Tuesday, June 23, 2020, the San Bernardino County Board of Supervisors unanimously passed a resolution declaring Racism A Public Health Crisis. It tasked the county with forming an equity group to represent the 11th element of the Countywide Vision.

Discussions that led to the declaration and equity group were inspired by the national conversation taking place in the wake of the May 2020 murder of George Floyd in Minneapolis.

The SBC Equity Element Group comprises Black community members who can review the other 10 elements of the Countywide Vision with an equity focus. Eventually, the group will grow to include representatives from other county communities and include an equity focus for all people.

Miller brings a wealth of knowledge and expertise in tackling equity issues within the Black community. With more than 20 years of experience, he has dedicated himself to developing community and neighborhood solutions for some of the world’s most challenging problems.

An expert facilitator and educator on racial inequity and social change for Equity & Results, Miller has taught in university, criminal justice, corporate, and community environments worldwide.

Previously, Miller was recently a senior advisor to three consecutive mayors in San Francisco and the director of HOPE SF, the nation’s first large-scale partnership to transform dilapidated and segregated public housing neighborhoods into vibrant, racially equitable, mixed-income communities without mass displacement of residents.

Many long-standing underserved families, especially African Americans and Pacific Islanders, have found new ladders of opportunity thanks to Miller’s efforts. This has come through significant investments in mixed-income housing, fostering community leadership and resident voice networks, and enhancing education, health, and employment services.

A graduate of  Yale University and Harvard Law School, Miller was inspired in college by the youth residents of New Haven, Connecticut, where he worked as a community organizer and mental health counselor.

Throughout his career, he has advised and led businesses, universities, hospitals, and elected officials in urban areas nationwide to redesign policy, create new collaboration models, and achieve dramatically better results for low-income communities of color.

Before his appointment to the Mayor’s Office by the late San Francisco Mayor Edwin M. Lee, Miller managed community benefits for the San Francisco Public Utilities Commission, was a corporate attorney at the firm Davis Polk & Wardwell, a commercial broker and real estate developer, and a lecturer and Fellow at the Hutchins Center for African American Research at Harvard University.

Miller has served on the San Francisco Bar Association’s Board of Directors, lives in Oakland, and has two daughters.

For more information on the Equity Element Group, email Info@SBCEEG.org.

San Bernardino County Department of Veterans Affairs Announces New Office Hours in Barstow

The San Bernardino County Department of Veterans Affairs (VA) will provide claims assistance to veterans in Barstow the third Thursday of every month beginning Feb. 20. This initiative, in partnership with the County Department of Aging and Adult Services-Public Guardian (DAAS-PG), supports the County’s ongoing commitment to ensuring veterans receive the benefits they earned through service to our nation.

“The goal of bringing these resources to Barstow is to make it easier for veterans to access their benefits,” said VA Director Matt Knox. “Many of the clients served by DAAS-PG are veterans who may be on fixed incomes, so the additional veterans assistance will make a huge difference in their lives.”

Starting Feb. 20, VA Veterans Service Officers will provide benefit claims assistance at the Barstow DAAS-PG office, located at 760 East Virginia Way, from 9 a.m. to 2 p.m. the third Thursday of every month. Staff is available to assist veterans with filing claims for U.S. Veterans Affairs disability, pension, job training, and educational benefits. There is no need to schedule an appointment, and veterans will receive assistance on a first come, first served basis.

“We look forward to strengthening our partnership with Veterans Affairs and the opportunity to expand comprehensive services to Barstow area veterans at a single, accessible location,” said DAAS-PG Director Sharon Nevins.

In addition to the new office hours in Barstow, veterans may also receive County VA claims assistance Monday through Friday, from 8 a.m. to 3 p.m., by calling 909-382-3290.

Valentine’s Day Marriage Service Appointments Now Available at the San Bernardino County Clerk’s Office

SAN BERNARDINO, CA– This Valentine’s Day, couples seeking to celebrate their love with a lifelong commitment are invited to make an appointment for marriage services at the San Bernardino County Clerk’s Office. Whether planning an intimate ceremony or looking forward to your special day, the County Clerk’s Office is here to help make the experience seamless and memorable.

“We are thrilled to offer couples the opportunity to marry on one of the most romantic days of the year,” said Josie Gonzales, Assessor-Recorder-County Clerk. “Valentine’s Day is a time to celebrate love, and we are proud to assist couples in starting their journey together in San Bernardino County.”

Appointments for marriage licenses and ceremony services are now available, and couples are encouraged to reserve their spot early. The County Clerk’s Office offers convenient and efficient services to ensure a stress-free experience. Couples are also welcomed to bring loved ones and friends, to make their special moment that much more memorable.

Couples wishing to get married through the County Clerk offices must review the marriage license requirements and complete an application at arc.sbcounty.gov/marriage prior to booking their marriage service appointment online.

San Bernardino County Clerk offices offering marriage services:

San Bernardino- Hall of Records
222 W. Hospitality Lane, 1st Floor
San Bernardino, CA 92415

High Desert Government Center
15900 Smoke Tree Street, 1st Floor
Hesperia, CA 92345

City of San Bernardino to Celebrate the Lunar New Year on February 1

SAN BERNARDINO, CA— The City of San Bernardino in partnership with California Culture Festival will be ringing in the Year of the Snake at its second annual Lunar New Year Celebration on Saturday, February 1 from 11:00 am until 8:00 pm at the downtown Court Street Square. The free family event will feature cultural musical performances, demonstrations, arts and craft activities, food vendors, art galleries and much more.

“San Bernardino’s Lunar New Year Celebration is a vibrant reflection of our diverse community and a wonderful opportunity to honor the rich traditions and contributions of our Asian American residents,” said Mayor Helen Tran. “It brings us together to celebrate culture, unity, and the shared hope for prosperity and happiness in the year ahead.”

The Court Street Square, located at 349 North E Street will be transformed by the San Bernardino Parks, Recreation, and Community Services Department, much like recent celebrations such as the Christmas themed Miracle on Court Street in December and the Dia de los Muertos festival in November.

“The Court Street Square is quickly becoming the primary location for festive gatherings in San Bernardino,” said Interim Parks and Recreation Director Ernesto Salinas. “The City is committed to bringing amazing cultural celebrations downtown that are fun, colorful, and educational.”

The festivities will include:

  • Musical performances and cultural demonstrations, featuring traditional dragon and lion dances.
  • Arts and Craft activities for the whole family, featuring Calligraphy, Origami, and Snake puppets.
  • Multiple staged photo areas.
  • A gallery highlighting San Bernardino’s Sister Cities from the East.
  • Food vendors and merchants selling goods.
  • Community Groups and Sponsor informational booths.

This year marks the Year of the Snake, and the snake will play a featured role in traditional musical performances and throughout the celebration.

Every year, a different animal is celebrated on a twelve-year rotating cycle with traits and symbols that hold meaning for what’s to come in the new year. The snake signifies charm, transformation, intelligence, and creativity, but can also be associated with mystery, independence, and cautiousness.

Lunar New Year is one of the most important celebrations of the year among Eastern and Southeast Asian cultures. It reflects the new year on the lunisolar calendar. It is the most important holiday in China, and widely observed throughout Asia, and in Asian-American communities throughout the United States.

In some countries, the Lunar New Year celebration lasts for fifteen days. This year, the celebration runs from January 29 through February 12.

“I am proud to see our city embrace such a meaningful celebration that highlights the beauty of our collective heritage,” added Mayor Tran.

Event sponsors include California Culture Festival, DAO Real Estate Group, H&H Lending, Inland Chinese Association, Lucky Star Marketing, MVS, Inc, Hiep Thanh Supermarket.

Boost Your Chances of Securing Contracts with San Bernardino County

SAN BERNARDINO, CA— In collaboration with San Bernardino County, The San Bernardino County Equity Element Group (SBC Equity Element Group) has created a workshop series designed to increase the number of minority-owned businesses that can access the millions of dollars in contracts the county will award this year.

The goal of the event, “Empowering Minority-Owned Businesses: Your 101 Guide to Contract Bidding Success,” is to equip participants with the skills and knowledge necessary to boost your chances in winning County contracts.

“The SBC Equity Element Group is committed to creating a more equitable and inclusive San Bernardino County. These workshops are designed to help people of color access and increase the number and size of contracts obtained through the procurement process,” said Rev. George Lamb, chair of the SBC Equity Element Group.

Workshop Objectives: 

  1. Understanding and Managing ePro: Attendees will learn how to register, manage their vendor accounts, reset credentials, and navigate the ePro system to search for open bids.
  2. Review Bid Proposals and Ask Questions: The workshop will cover County bid request templates, completion of the Local Vendor Self-Certification Form, and strategies for effectively posting questions to clarify bid requirements.
  3. Respond to Bids Successfully: Participants will master creating and submitting precise quotes in ePro while avoiding common pitfalls.
  4. Businesses can register online with ePro at the Purchasing Department website at: https://wp.sbcounty.gov/purchasing/vendor-registration/

Register for the workshop at a time and location that works best for you

Tuesday, February 4, 4 p.m.–7 p.m.  San Bernardino County Government Center 385 N Arrowhead Ave, San Bernardino, CA

Thursday, February 6, 4 p.m.–7 p.m.  San Bernardino County Children and Family Services, 15020 Palmdale Rd, Victorville, CA 92392

Wednesday, February 12, 4 p.m.–7 p.m.  San Bernardino County Children and Family Services, 9518 E. 9th St. Rancho Cucamonga, CA

Additional information will be available from the San Bernardino County Departments of:

“We are committed to increasing the number of local and minority-owned businesses contracting with San Bernardino County,” said San Bernardino County Director of Purchasing, Pete Mendoza.

“Seize the chance to empower your business and improve your bidding skills,” said Rev. Lamb.

For more information, please contact Sandra Abarca at (909) 387-4261.

For additional information about the SBC Equity Element Group, contact Info@SBCEEG.org.


About The San Bernardino County Equity Element Group

The SBC Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.  We believe that Equity Elevates Everyone.

37th Annual Oratorical Contest: Empowering Young Voices

RANCHO CUCAMONGA, CA–– Alpha Kappa Alpha Sorority, Incorporated, Eta Nu Omega Chapter and Alpha Phi Alpha Fraternity, Incorporated, Mu Xi Lambda Chapter will be holding the 37th Oratorical Contest for students in grades 1st through 12th on Saturday, March 29, 2025, from 9:00 a.m. to 1:00 p.m. at Rancho Cucamonga High School. Please view the flyer and encourage students to participate. This contest will help all age groups with their critical thinking and public speaking skills. Application available by using the QR code or the link below: https://forms.gle/VLh4EivgoH6gYuXS8. Should you have any questions, feel free to email Twillea Evans-Carthen at tevanscarthen@icloud.com.

San Bernardino County Equity Element Group Partners with Diana Alexander

SAN BERNARDINO, CA— Diana Alexander partners with the San Bernardino County Equity Element Group (SBC Equity Element Group) as a representative of the County Administrative Office. Alexander, a seasoned public administrator with extensive experience in the San Bernardino County government, collaborates with the group in its ongoing efforts to identify and address racial disparities and promote equity for all San Bernardino County residents.

A Leader Committed to Equity

Alexander oversees operations for seven County Human Services departments, including Veteran’s Affairs, Aging & Adult Services, Transitional Assistance, Child Support, First 5, Preschool Services, and IHSS-Public Authority.

Alexander also oversees the equity work the County committed to as part of the unanimous resolution of the Board of Supervisors Declaring Racism A Public Health Crisis. She leads the Countywide Vision Leadership Team on behalf of the County’s Chief Executive Officer, Luther Snoke.

“Alexander brings a wealth of knowledge and a strong commitment to social justice to the role. As San Bernardino County’s Assistant Executive Officer since 2020, she has overseen critical County departments and spearheaded the county’s equity work following the Board of Supervisors’ declaration of racism as a public health crisis,” said Snoke.

“I am honored to partner with and support the Equity Element Group in its vital mission to create a more just and equitable San Bernardino County,” Alexander said. “We will work collaboratively with community leaders and stakeholders to identify and dismantle systemic barriers that hinder progress for Black residents and people of color. As the Group’s slogan states, Equity Elevates All, we will build a brighter future for everyone.”

Building on a Strong Foundation

The SB County Equity Element Group was established in 2020 and incorporated into the Countywide Vision. Initially focused on the Black community, the group is committed to expanding its reach to include all ethnicities, fostering an inclusive vision for San Bernardino County.

A History of Success

Alexander has also served in many county, community, and church organizations. She has received many awards and accolades, including the Public Service Award for Excellence, the American Society for Public Administration 2024 Outstanding Senior Administrator award, the 2020 County Women’s Network “Extraordinary Woman ” award, and the San Bernardino County Association of African American Employees “County Trailblazer” award.

She also received a resolution from the San Bernardino County Board of Supervisors for her work in partnering with California State University, San Bernardino, to establish a Master of Public Administration Cohort for County employees.

Alexander has an associate’s degree in liberal arts from San Bernardino Valley College and a bachelor’s and master’s degree in public administration, both from California State University, San Bernardino, where she was an adjunct professor in the Public Administration graduate school.

Alexander lives in San Bernardino County. She attends the Mt. Rubidoux SDA church in Riverside, CA, where she is the first-ever female Head Elder. She is the proud parent of four children: two daughters-in-law, one son-in-law, and six grandchildren.

For more information on the Equity Element Group, email Info@SBCEEG.org.


About The San Bernardino County Equity Element Group

The Equity Element Group’s mission is to identify and address systemic inequities within San Bernardino County. It focuses on creating a more just and equitable society for all residents, particularly Black residents and people of color. The Group strives to dismantle barriers, promote inclusivity, and empower marginalized communities through data-driven strategies and community-centered solutions.

Inland Empire HR-BIZ Conference Brings Workforce Solutions to Local Businesses

ONTARIO, CA— The 3rd Annual Inland Empire Human Resource-BIZ Conference, hosted by the Inland Empire Regional Chamber of Commerce in partnership with Insight HR Consulting, will take place on Tuesday, February 4, 2025, from 8:00 AM to 4:30 PM at the Ontario Airport Hotel & Conference Center. This highly anticipated event brings together HR professionals, local business leaders, and industry experts to explore emerging trends and critical workforce challenges.

As businesses navigate evolving labor laws, workplace culture shifts, and talent retention challenges, this conference provides a unique platform for HR professionals to gain strategic insights, best practices, and solutions that drive organizational success. Attendees will also gain valuable knowledge about the recent changes to California’s labor laws, including updated wage regulations and expanded worker protections. Sessions will focus on practical strategies to help businesses remain compliant, safeguard their workforce, and foster sustainable growth in today’s complex regulatory landscape.

This year’s conference will feature a distinguished lineup of speakers, including Vilma Brager, COO at Insight HR Consulting, who will share her expertise in HR transformations and talent management. Anne K. Smith, Attorney and Partner at AALRR law firm, will provide key insights into employment law and compliance. Angel Guerra-Chagolla, Managing Partner at 3B National Consulting Group, and Stephen Stewart, Owner/Operator at United Agencies Inc. Insurance, will offer their expertise in risk management and strategic planning.

“The success of any business starts with its people. Our goal is to empower HR professionals with actionable strategies to support their workforce and drive organizational growth,” said Edward Ornelas, Jr., President & CEO of the Inland Empire Regional Chamber of Commerce.

The conference is expected to draw over 250 attendees, offering valuable networking opportunities and the chance to gain industry-leading knowledge. Registration is still open, and tickets can be purchased on the Chamber’s website at www.iechamber.org/events.

This year’s event proudly welcomes back Atkinson, Andelson, Loya, Ruud & Romo (AALRR) as the Title Sponsor.  Additional event sponsors include Thrive Inland SoCal, James P. Bennett & Company, Paycor, United Agencies Inc. Insurance, Paylocity, California State University San Bernardino, and Changing Lives Staffing. These organizations are dedicated to empowering businesses across the Inland Empire by providing the tools and insights HR professionals and business leaders need to achieve long-term success and growth.


About the Inland Empire Regional Chamber of Commerce: The Inland Empire Regional Chamber of Commerce (IERCC) is dedicated to driving economic growth, fostering collaboration, and empowering businesses across Riverside and San Bernardino Counties. Representing a diverse network of businesses—from startups to established enterprises—the Chamber serves as a catalyst for growth, innovation, and opportunity in the Inland Empire.

About Insight HR Consulting: Insight HR Consulting is dedicated to helping organizations of all sizes and industries successfully navigate people matters, create inclusive environments, mitigate risk, and remain legally compliant. Their approach focuses on developing practical HR policies, best practices, and customized solutions that align workforce strategies with business objectives.

John Salley Scores as Grand Marshal for the San Bernardino Black History Parade

SAN BERNARDINO, CA–– NBA All-Star and Hall of Famer John Thomas Salley, father, athlete, actor, serial entrepreneur, talk show host, philanthropist, wellness advocate, vegan, and champion, will serve as the Grand Marshal for the 2025 San Bernardino Black History Parade.

“We are pleased and excited to welcome John Sally as the Grand Marshall of the 46th Annual Black History Parade,” said Black Cultural Foundation President Carl M. Dameron. “Amy Malone, President of the NCNW Inland Empire Section and Founder and President of Girl in Charge Public Relations, successfully secured John Salley for the parade.”

“It is an honor to participate in the San Bernardino Black History Month Parade.  Anytime I can celebrate the lives and accomplishments of Black people, I will do so with pride.  This parade is a way for me to honor the visionaries of the past and those who are on the forefront now advocating for our rights and liberties today,” said Salley.

Born and raised in Brooklyn, Salley developed a passion for basketball early on. He earned a full scholarship to Georgia Tech, where he played under legendary coach Bobby Cremins. Selected as the #11 pick in the 1986 NBA Draft, John’s 15-year career is marked by historic milestones.

He became the first player to win four championships with three different teams: the iconic Detroit Pistons “Bad Boys,” Michael Jordan’s record-breaking 1996 Chicago Bulls, and the 2000 Los Angeles Lakers under Phil Jackson.

After retiring from the NBA in 2000, Salley transitioned seamlessly into television and film. His credits include Bad Boys, Bad Boys II, Bad Boys 4 Life, Eddie, Confessions of a Shopaholic, and Disney’s Sneakerella. Salley co-hosted the Emmy-nominated The Best Damn Sports Show Period and has led multiple shows, including The John Salley Block Party, Ballers on BET and VH1’s Basketball Wives Reunion. He also helms his production company, John Salley Presents, and consulting firm, Sal Sal Consultants, where he develops unique projects for TV, film, and digital platforms.

As a serial entrepreneur, Salley has embraced his passion for building impactful businesses. He co-founded a vegan supplement company and partnered with his daughter to create a cannabis brand focused on wellness.

His latest venture, Black Folk Media, developed in partnership with the Pan African Film Festival, aims to launch the first Black-only media app. This platform will make the entertainment industry accessible to creators at every level, partnering with universities and high schools to nurture emerging talent.

Salley is a dedicated advocate for wellness, plant-based living, and social causes. He is actively involved with Operation Smile, PETA, and PCRM. A recipient of PETA’s highest honor, Salley has also addressed Congress on the Child Nutrition Act to promote healthier vegetarian options in public schools.

He frequently speaks at VegFests across the country, sharing his passion for plant-based lifestyles and healthy living. John, an early investor in Beyond Meat, also contributes articles for Wine Spectator, Cigar Aficionado, and LA Confidential.

“Salley continues to inspire and engage millions with his active presence on platforms like Instagram (@johnsalley), Twitter (@thejohnsalley), and VLAD TV’s YouTube channel,” said Dameron.

Salley es in Los Angeles with his wife and daughters,  which proves his commitment to family, wellness, and innovation.

Black History Parade Details:

  • Date: Saturday, February 1, 2025
  • Time: 9:00 a.m.
  • Route: Baseline Ave. and Mt. Vernon to California Street

“The Black History Parade, a cherished tradition since 1968, will proceed along Baseline Avenue from Mt. Vernon to California Street in Westside San Bernardino, uplifting the community with its vibrant energy and cultural importance,” said Dameron.

Parade coordinator Russel Ward said, “Five marching bands are set to perform. The Cardinal Marching Band from San Bernardino High School will lead the parade. San Gorgonio High School, Indian Springs High School, and the Arroyo Valley High School marching bands will end the parade and lead us all into Arrow Vistas High School for the festival.

“Cheer squads from Arrowview Middle School, Chavez Middle School, Curtis Middle School, Del Vallejo Middle School, Emmerton Elementary School, Fairfax Elementary School, Indian Springs High School, King Middle School, Lytle Creek Elementary School, Marshall Elementary School, Paakumá Elementary, Rio Vista Elementary School, San Gorgonio High School and Urbita Elementary School will perform, along with Steppers from Fairfax Elementary and Cajon High,” added Ward.

Black History Festival Details:

  • Date: Saturday, February 1, 2025
  • Time: 11:00 a.m. to 3:00 p.m. immediately after the parade until 3:00 p.m.
  • Location: Arroyo High School, 1881 W. Base Line St., San Bernardino

According to Dameron, the festival will feature various vendors, performers, and community organizations. Attendees can enjoy delicious food, cultural arts, and live entertainment, including comedians, dancers, and singers.


About the Black Culture Foundation

The Black Culture Foundation’s purpose “…is to foster an interest and a greater understanding of Black culture, to heighten community awareness of the accomplishments of Black people, past and present, and to plan, coordinate and direct an annual Black History Month parade and related cultural activities…and bridge the gaps across cultural lines by bringing the local community together to celebrate this event in unity.”

For more information about the Black Culture Foundation, go to SBBCFoundation.org.

MLK Day of Service: Blood of the Martyrs Blood Drive

On Monday, January 20th, members of Alpha Kappa Alpha Sorority, Inc., Eta Nu Omega chapter honored Dr. Martin Luther King Jr. by participating in the Blood of the Martyrs Blood Drive. The blood drive was in partnership with LifeStream and the Roman Catholic Diocese of San Bernardino Catholics of African American Descent Ministry. There were 28 volunteers (17 HNO members, 9 Community Members, Members of Sigma Gamma Rho Sorority, Inc., Omega Psi Phi Fraternity Inc., and Tuskegee Airmen. There was a total of 81 blood donors (22 in Ontario, 35 in San Bernardino, and 24 in Riverside). The sorority is thankful to all who have served in honoring the legacy of Dr. King.